You probably didn't start your business to spend time worrying about your marketing...
but creating amazing practical and EFFECTIVE marketing campaigns, so you don't have to, is exactly why we started ours.
Our Areas of Expertise
Comprehensive on and off-line strategy
social media organic and paid
Google/Big data/digital ads
Lead Generation Campaigns and Funnel Building
Content Creation for traditional and digital Platforms
Executive Twitter and Linkedin engagement
Consulting, Training, Courses, and speaking
We are Marketing STRATEGISTS, not just Marketing Managers
As Marketing Strategists (strategic), not just managers (tactical), we work across many departments in your organization. In addition to any existing marketing department, we also encompass the needs and relationship of everything that affects your reputation, your ‘face’ to your community, and your business and profit growth including customer service, PR, sales, advertising, and legal.
Marketing Strategists are the thread that binds all of the on-line and off-line goals and interests of your organization and has people in place to manage the components to carry out the strategy to achieve your goals..
As Experienced Strategists, We Know That Lead Generation Begins with Great Content Creation
According to Content Marketing Institute, content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”.
Your clients/customers control the buying journey now. According to Forrester, buyers seek out three pieces of content (information) about an organization for every one piece sent by a marketer, and for every two pieces of information given to them by sales.
Because more than 75% of today’s buyers say they rely on self-education, our job is to ensure our clients are heard through the noise and are front and center and engaging them in the places they search and spend time.
To be successful today you need a partner with solid strategies for inbound in order to truly amplify your lead generation impact. 8 Arms is that partner.