8 Arms Group is transitioning into a new business and business model.Our new site, Octopuslessons.com will launch during the first week of July and this site will sunset on September 30. We are moving from a done-for-you piecemeal (defined as done, made, or accomplished piece by piece or in a fragmentary and often non-related way) model to a fractional CMO model that can complete marketing services not already professionally assigned. 

Why We’re Changing Our Business Model: The Power of a Comprehensive Marketing Strategy

As we embark on this exciting journey, I wanted to take a moment to explain why we are changing our business model and how this shift will bring exponential value to our clients.

The Journey So Far

For over 25 years, I have been deeply immersed in the world of advertising and marketing. From traditional marketing and digital marketing to SEO, social media, email marketing, and business development, I’ve seen and done it all. My team and I have helped countless clients with specific marketing tasks, whether it was managing their social media, optimizing their websites for search engines, or running email campaigns.

The Problem with Fragmented Marketing Efforts

While these individual services have their merits, I’ve noticed a recurring issue: when marketing efforts are fragmented and handled in isolation, they fail to achieve their full potential. Clients often hired us to perform 1-3 specific tasks, while other aspects of their marketing were either neglected or managed by different providers. This lack of coordination meant that the overall impact of their marketing efforts was diluted.

The Power of a Comprehensive Marketing Plan

A comprehensive marketing plan is more than just a collection of individual tactics. It’s a cohesive strategy that aligns all marketing activities with the business’s overarching goals. This approach ensures that every marketing effort complements the others, creating a synergy that amplifies the overall impact. Here are some key benefits:

  1. Holistic Strategy: By overseeing all marketing and business development activities, we can ensure that every effort is aligned with your business goals. This creates a unified brand message and a seamless customer experience.
  2. Better Resource Allocation: With a comprehensive plan, we can allocate resources more effectively, ensuring that every dollar spent on marketing delivers maximum ROI.
  3. Enhanced Analytics: Combining data from all marketing touchpoints provides valuable insights into customer behavior and campaign performance. This allows us to make data-driven decisions and continuously optimize your marketing strategy.
  4. Increased Value: The whole is greater than the sum of its parts. A coordinated marketing strategy delivers more value than isolated efforts, driving greater brand awareness, customer engagement, and sales.

Introducing Our New Business Model

To address these challenges and deliver greater value to our clients, we are shifting our business model. Moving forward, we will offer two primary services:

  1. Fractional CMO Services: Acting as your part-time Chief Marketing Officer, we will oversee and integrate all your marketing and business development activities into a comprehensive strategy. This ensures that every effort is aligned and working towards your business goals.
  2. Integrated Marketing Services: In addition to providing strategic oversight, we will also perform some of the marketing services ourselves and coordinate with other providers. This hybrid approach ensures that all marketing activities are executed seamlessly and effectively.

Why This Change Matters

This new approach allows us to deliver exponential value to our clients. By integrating all marketing efforts into a cohesive strategy, we can drive better results, provide deeper insights, and help you achieve your business goals more efficiently. Whether you need a strategic partner to oversee your marketing or a team to execute and coordinate your marketing activities, we are here to help.Thank you for joining us on this journey. We are excited about the future and look forward to helping you achieve greater success with a comprehensive marketing strategy

Jeanne Eury of the 8 Arms Group is THE BRAIN!

— Amy Williams, State Farm Agency CEO

Welcome to our ‘Home’ online. We love marketing and we love talking to folks about their businesses.  If you’ve been looking for an understandable, sustainable, and really smart way forward, we would love to be your partners.

Ready to let marketing fuel your business growth?

 The following areas are ones in which we have successful experience, throughout many years, for multiple types of businesses.

SEO Audits, On-Page/Off-Page SEO, Analytics & Reporting

Comprehensive Business Marketing Strategy and Planning

Content Creation, Management & Marketing

Google Business Profile & Local SEO Management

Social Media  Management and Ads

PPC, Google Ads, Bing Ads, GMB Ads

A Little About Us

Our president and ‘idea whisperer’ Jeanne Eury is a southerner and has filled our Raleigh, North Carolina based agency with others who, whether southern or not, are born storytellers, have loads of creativity (seriously, you should see what people can do with duct tape down here), and a dedication and enthusiasm for our clients (and octopuses) second to none. Choosing a marketing partner can be daunting. We understand that. We’re not just amazing marketers, we’re fun, practical, and transparent partners.

 ‘So much confidence in advertising my business working with 8 Arms!’

“Working with Jeanne sparked so many creative ideas to market my business. She is so passionate about helping others with their dreams and her passion is infectious. I have gained so much confidence in advertising my business as a result of working with 8 Arms!”

-Richelle Smallwood, Providential Care PLLC

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