OPTIMIZE YOUR WEBSITE TO MAXIMIZE YOUR SALES
Are You Sure your website is working as hard as you are?
If your website is using current healthy SEO best practices and is updated on a regular basis it will:
Our SEO services begin with a comprehensive audit that will not only identify issues that are hurting your ability to rank higher for the search terms that are important to your business, but also include a basic content audit as well.
Trying to improve your Search Results via SEO, both Content (our favorite) and Technical, can be full of acronyms and abbreviations and quite overwhelming. We offer a very simple audit for free below. We also have a few definitions of some common terms below:
There are quite a few abbreviations and acronyms used when talking about SEO (Search Engine Optimization). These are some of the most common:
SERP (Search Engine Results Page) This is the listings (pages) that Google or another search engine shows you when you put in a word or phrase and search
CMS (Content Management System) This is platform, basically the program like WordPress, Joomla,or Drupal that allows you to add, change, and create web pages
H1-H6 (Heading Markup) Levels of importance to help a search engine identify what parts of content are about. H1 should contain your most important keywords for instance
LPO (Landing Page Optimization) Optimizing a landing to perform conversions that it is intended to perform. This includes the strength of the content, the lay-out, the graphics, etc
LTKW (Long Tail Key Word) These are short phrases that are used as keywords
PR (Page Rank) Directly from Google:’PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance.’
A mobile-friendly website appears the same on a mobile/tablet device as it does on a desktop. The difference is that the content scales to fit the device. A responsive website renders differently to provide the best user experience on whatever device it is displayed on.
Ideally, a page should load in under 3 seconds, even on mobile but the average site loads between 4-9 seconds. A 2019 study by Unbounce showed that nearly 70% of consumers admit thatpage speed influences their likeliness to buy.
Since Google owns the VAST majority of search traffic, I trust their tool for site speed. Test your site here: https://www.thinkwithgoogle.com/feature/testmysite/